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How Are PPC Campaigns Priced?

Are you looking for a way to quickly boost high-quality traffic to your website but having difficulty building momentum? Sometimes Search Engine Optimization (SEO) alone is not enough to get your site off the ground—after all, part of SEO is...
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Watch Out for This New DMCA Link Scam Sent from Fake Lawyers

Have you been receiving suspicious emails from law firms alleging you violated DMCA copyright law? If so, you are not alone. All over the country, people have been receiving emails from fraudulent lawyers and law firms claiming that their website...
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Are Google Ads Worth Your Money?

Google Ads are a widely used tool that allows businesses to promote their products and services online. You know those ads at the top and bottom of your search results? Those are Google Ads. While they may seem annoying to...
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Essential Digital Marketing Tools That Aren’t SEO

Search engine optimization (SEO) is known for improving one’s site through a set of practices to increase website traffic from search engines. The importance of this is to rank higher on Google. However, SEO alone is sometimes not enough for...
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The Metaverse is Shaping The Future

What is the Metaverse? While it’s still hard for experts to pin down an exact definition of the Metaverse, many describe its current state as an up-and-coming digital universe that parallels the real world. This immersive environment will contain, among...
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Can You Succeed Without SEO?

Search Engine Optimization (SEO) is one of the most critical aspects of digital marketing. However, it can often be overlooked. With Google constantly releasing updates, many have given up on SEO and announced that it is now irrelevant or dead....
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The Future of Spam Reduction is Here

Over the years, internet security has become a growing concern for the public. In 2020 consumers lost over $5.8 billion to fraud, a 70% increase from the previous year. In an effort to keep users safe, Google took action. In...
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Google Update: URL Parameter Tools is Gone

Google recently announced that the URL search parameters tool will be leaving and that no more access to the tool will be available as of April 26, 2022. Initially launched in 2009, the tool allowed for communication with Google to...
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How to Find the Best Keywords for Your Site

As Google continues to withhold more information from webmasters, keyword research is becoming increasingly difficult. If you're new to Search Engine Optimization (SEO) and online marketing, you might not recall a period when you could see every keyword that brought...
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SEO Isn’t Going Anywhere

Search Engine Optimization (SEO) is an important part of digital marketing as it enables business to gain better visibility and increase webpage traffic. There are many components of SEO that users can take advantage of to create new opportunities and...
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