Google Analytics has many metrics that a website owner may use to evaluate user visits and interactions with their site. One metric in particular that garners heavy attention is bounce rate. However, knowing how to use and interpret this data...

Google Business Profile (GBP) is an important component of local search engine optimization (SEO) for lawyers and other businesses alike. For law firm SEO, maintaining a GBP profile with the proper name, address and phone number can turn clicks into clients....

Google Screened is a local service ads (LSAs) feature that allows a business listing to be displayed along with a verification badge above local-pack and organic listings. Originally implemented to reduce low-quality or scam business listings, the feature allows customers...

Google Business Profile (GBP) reviews have long been a way for potential customers to choose which businesses to work with. Customer reviews are a good indicator of a brand’s authenticity, and they affect the domain’s authority. Reviews also fuel local search...

In recent years, tech giants have released personal assistants like Google Home, Apple’s Siri and Amazon’s Alexa. As a result, more and more people are using their voices to search Google. With voice searches expected to grow over the next...

Google Business Profile (GBP) provides users with valuable insights into their company’s search appearance. GBP insights are user-friendly and supply business owners with worthwhile data that is easy to locate and understand. The data provided through GBP allow users to learn...

If I had a penny for every time I heard a myth surrounding link building, I’d probably be quarantining on my own private island. Myths often deter DIYers from building valuable backlinks to their sites, but you don’t have to...

In the current landscape dominated by COVID-19 and social change, many digital marketing firms are taking a closer look at the types of platforms they utilize. One of the latest shifts comes as many businesses choose to pause their advertisements...

Google Business Profile (GBP) is a key local SEO platform for attracting clients and driving website traffic. A robust GBP profile can provide quick information like phone number, address and website without requiring the user to leave the search engine results...

Acquiring backlinks from websites serve as endorsements and trust signals to the Google bot, making link-building a critical aspect of search engine optimization (SEO). Effective link building can directly help rank your site higher on the search engine results page...