Our Blog

In 2020, Google announced their new Google Ad image extensions to create more visually appealing and engaging Search, Shopping, and Display ads. As of May 2021, these ad extensions are available globally. These new Google Ad image extensions allow businesses...

Knowing your audience when producing content is easier said than done. Knowing what their audience wants to read is a challenge for almost four in 10 business communicators. Understanding your target audience is important because it will help you prioritize...

At this years Google I/O, John Mueller, a senior webmaster trends analyst at Google, announced two new major changes to Google Search that will help videos reach a wider audience. Clip markup and Seek markup are two new structured data...

Whenever someone clicks to visit your website, their browser sends a request to your server. This is known as an HTTP request. HTTP requests are in some way connected to page speed. The more HTTP requests being made, the longer...

Reviews are often an important determining factor for whether or not a customer will choose to interact with your business. The date, star rating, and overall number of reviews a business has can make all the difference in how many...

Google is postponing the launch of its new page experience update to mid-June 2021. The update was originally scheduled to launch in May. This extension in time for the launch gives business/website owners another month or so to prepare for...

Search engine optimization (SEO) focuses on creating and updating a website to increase its visibility for relevant search results and queries. One of the most important aspects of SEO is meeting user intent and understanding how meeting a customer’s user...

If you are working to enhance your online presence through SEO, ensuring the quality of your written content is likely front of mind. Although having high-value, unique content is an essential part of optimizing your website, it is also important...

After years of 3-packs dominating the local search landscape, some users can now see local 2-packs when searching on mobile. These 2-packs seem to show up for some users and vary from industry to industry. At the moment, we have...

A domain name is the address of your website, or the URL that people use to access your site when searching for it. These are the words between the “www.” and the “.com”. Put simply, the domain name gives your...