Our Blog

How the Google January 2020 Core Update May Impact Websites

Optimizing your website to rank in Google search results is important for any business. This is an ever-changing process. Google frequently updates its algorithms to provide more accurate and relevant information to searchers. In January, Google announced and released its...
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BluShark Digital Named a Top Growing Company by Inc.

BluShark Digital is happy to announce that we have been recognized as one of the fastest-growing companies in the D.C. metro area by Inc. Among 5,000 companies evaluated across the country, BluShark ranked 17th overall in the Washington metro region....
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Local Service Ads Allowed for Immigration and Trust & Estate Lawyers in Houston and San Diego Areas

Local Service Ads (LSAs) on Google are now being integrated for Immigration and Trust & Estate Lawyers in the Houston and San Diego areas. They had been in the works for some time, but are now officially allowed for law...
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Google Makes Big Changes to Featured Snippet Search Results

Google announced last week that it will be making changes to the way we see snippets on the search engine results page (SERP). Prior to the update, it was possible for web pages in the featured snippet position to appear...
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New to Google: FAQ and How-to Structured Data

In May, Google announced that it will support Frequently Asked Question (FAQ) page schema and How-to structured data on Google Search and Google Assistant. FAQ page schema can be used on traditional FAQ pages on your site but can also...
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Understanding Google’s BERT and the Importance of User-Focused Optimization

Each day, Google sees billions of searches on a myriad of topics come through its engine. Users search with incomplete sentences, misspellings, and grammatical errors--Google is tasked with interpreting what information would be the most helpful for each query. With...
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Google Introduces New Bulk Review Management Feature for GBP Listings

One of the biggest pain points for larger organizations with multiple locations on the Google Business Profile platform has been the inability to manage fields across multiple listings at once. A new GBP update has made life easier for when managing...
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Broken Links – How to Find and Fix Them on your Site

As your website grows with pages, blogs, FAQ’s, or informational content, there is the increasing likelihood that an internal or external link will break along the way. Manually checking every link on every page can help, but this strategy becomes...
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How to Plan for Expansion Using Google Business Profile

Finding the best location for your new office is an exciting time for any business—it means there’s been a great increase in the demand for your company’s products or services and you’re ready to level up. Small businesses can become...
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Google Releases Discover Feed for Mobile Users

Google recently released a brand-new feature for mobile devices: the Discover feed. Google Discover displays a personalized list of pages and news items on topics it believes may interest users. Google curates this content based on web and app activity,...
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