With the introduction and rise of various social media platforms and search engines over the decades, how people obtain their news has shifted. However, according to a recent survey conducted by Morning Consult, Google Search is still the leading news...

Google Business Profiles (GBP, formerly Google My Business) is a key tool for standing out online, especially when it comes to local search. The format allows businesses to showcase both their products and services, ensuring internet users can easily compare...

In today’s digital age, marketing strategies must incorporate search engine optimization (SEO) techniques to rank in search engines like Google, Bing, and Yahoo. To successfully use SEO for your digital marketing, it is crucial to incorporate four fundamental components of...

Heading elements are an essential part of creating a well-structured webpage that is easy to read and understand. The <H1> to <H6> HTML tags are used to indicate what a section of a webpage is about, and each tag has...

Approximately 20%-45% of new businesses fail in their first five years of being open, as reported by the U.S. Bureau of Labor Statistics. This number is exceptionally high, especially considering that at least half have an online website. A business's...

When making a digital marketing strategy, your website needs to be able to stand on its own while also influencing other websites. That is where understanding the delicate line between passive and active SEO comes into play. To better understand...

Last month, Google rolled out a new update to featured snippets: blue highlighted text containing the specific information that answers the search query. Additionally, the font size of the featured snippets with the highlighted text is larger than those without...

For marketing managers, every detail in their client’s SEO counts. URL slugs are essential to that success and can help boost a website’s ranking on Google. A slug is part of a URL that focuses on what a specific page...

In late 2022, Google made a substantial update to how searchers scroll on desktop devices. Previously, Google search engine results pages, or SERPs for short, showed roughly 10 results per page. This meant users would need to manually hit the...

SEO can help your business grow and stay competitive with other companies similar to yours. Developing a strategy to make your website more visible on search engines such as Google is essential. SEO can be difficult to understand initially, but...