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Artificial Intelligence and Its Impact on SEO

A subfield of computer science known as artificial intelligence (AI) focuses on creating machines that can carry out activities like natural language processing, decision-making, speech recognition, and visual perception that typically call for human intelligence. Marketing is just one of...
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Link Building 101: Google’s Latest Recommendations

Google recently released a new set of best practices for links in their SEO and search developer documentation. The new document was updated from its original version, which focused on creating crawlable links. Now, it includes a range of other...
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Google Business Profile Landing Pages Cheat Sheet

As more and more consumers turn to online platforms to find local businesses, it's crucial for companies to optimize their Google Business Profile landing pages. A well-crafted landing page can make a huge difference in attracting potential customers and driving...
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Google’s February 2023 Product Reviews Update: What to Know

Google recently announced the release of the February 2023 Product Reviews Update, which applies globally to eleven languages and will take approximately two weeks to fully roll out. This update comes with a clarification on the existing Product Reviews update...
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Google Warns Against Using 404 and 403 Status Codes 

Google has issued a warning to website owners and content delivery networks against using 4xx client server status errors, such as 404s and 403s, to limit Googlebot crawling. What is Googlebot? Googlebot is a program used by Google to scan...
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Does Every Business Need SEO?

SEO is search engine optimization, a form of digital marketing. It is the process of optimizing websites with the goal of making your website appear high in relevant search engines like Yahoo, Bing, and Google. SEO is used to drive...
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5 Content Elements More Important Than Word Count

For a long time, the focus of most blog content writers was word count. Some claimed it should be 1,000 to 1,500; other experts say 2,000 is the word count everyone should aim for. But does word count actually affect...
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Google Bard Adds More Search Topics to “Google It” Button

Over the past few days, Google Bard received another big update. Now, Google Bard is making life easier for Google users as they have added more topics for people to explore on their Google search with the “Google It” button....
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Google Removes Several Algorithm Updates From Its Ranking Systems Page 

Google, the world's most popular search engine, has removed several search ranking algorithm updates from its ranking systems page, according to recent reports. The company has not yet provided an explanation for this move, but it has sparked speculation among...
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Experience is a Major Factor in Google’s April 2023 Reviews Update

On April 12th, 2023, Google released fresh insight into product review guidelines. Google’s updated web page outlines these new changes to product review content as well as a further understanding of how the review system works and what it means...
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