Our Blog

If Your Google Ads Were Disapproved, Don’t Panic Just Yet

The second week of February saw quite a large number of Google ads getting disapproved. While the problem had been ongoing for a few days, it was only on the 15th that Google posted a tweet addressing the issue to...
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Google Reiterates Guidance on AI-Generated Content

There has been quite a buzz on AI-generated content, with some players in the SEO industry speculating that Google could limit the reach of content generated through AI. However, in early February 2023, Google reiterated its objectives in evaluating content....
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LinkedIn Now Lets You Add an SEO Title and Description

As a business person or owner, you’re always looking for ways to grow your audience and increase your visibility online. While there are many ways to increase visibility, posting articles on LinkedIn is among the most effective for growing your...
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What is Public Web Data and How Can It Help SEO?

Web data is currently undergoing a revolution in the business world. Businesses in a variety of industries, including retail, e-commerce, and more, are becoming aware of the massive amount of public online data that is now available. A new world...
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The League: Uniting Women In Law

BluShark’s Chief Strategy Officer Nalini Prasad recently helped found The League, a new legal membership group with the goal to unite ALL women in the legal industry, regardless of role. Launched at the end of 2022, The League is a...
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Bing Webmaster Guidelines Updated for AI “Conversation Mode”

Microsoft has introduced a new AI-powered search engine featured in Bing Search. This new feature will improve the relevancy of core search engine rankings and create a more personalized experience for those who utilize the Bing Search Engine. What’s Added...
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Google Asks Employees to Help Improve Its AI chatbot, Bard

After the release of its newest AI chatbot, Bard, Google asked its employees to help improve the bot by fixing and rewriting its bad responses. This comes after the chatbot received negative feedback from industry leaders and the general public...
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What is Evergreen News and How Do You Optimize It?

“Evergreen” content is material that remains current and useful over time. Because it doesn't rely on time-sensitive content like seasonal or current events, it maintains its relevance. Utilizing evergreen content is an important SEO tactic for remaining relevant long after...
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Google Experimenting with AI Integrated Search Design

Recently, news broke that Google has been toying with a new search design. This new design would incorporate Google’s new artificial intelligence into the layout of Google searches. The new AI feature “Bard” is expected to roll out sometime in...
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How Google’s Continuous Scroll Can Impact SEO

Google’s continuous scroll allows users to scroll down a page of search results without having to click through to another page. While continuous scroll is a great feature for users, it can have an impact on search engine optimization (SEO)...
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