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Keywords vs. Topic Clusters

While keyword stuffing in your blogs and web pages may have produced results in the past, the marketing world is leaving that behind and moving toward a new strategy: content pillars and topic clusters. To be clear, keywords should still...
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How to Build Your Legal Network on LinkedIn

Social media can be a helpful tool to drive traffic for any business, especially if you know how to optimize the platform. Many law firms believe that Facebook is the best option to market their business, but LinkedIn is a...
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Don’t Disavow Strange Links Flagged by Random Tools

In May 2012, thousands of websites dropped rankings as the period of openly buying and selling links sputtered after the introduction of Google’s Penguin algorithm update. This update resulted in an immense increase of link removal requests to get paid...
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What Does Artificial Intelligence Mean for Local SEO?

The term artificial intelligence (AI) has been around for decades but has only significantly advanced in recent years. The latest entrant into the AI scene is ChatGPT, created by OpenAI. This tool can understand and respond to text inputs like...
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Google Optimize Will Sunset This Year

Over the years, Google has seen many changes, with products coming and going as circumstances and users demand change. On January 20, 2023, Google announced it will discontinue Google Optimize and Optimize 360 on September 30, 2023. Google launched the...
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Google Updates Image SEO Best Practices and Google Discover Docs

Google has updated two of its SEO-related help documents: image SEO best practices and Google Discover documents. These changes, like all Google updates, aim to improve user experiences and reward content that offers value to users. Image SEO Best Practices...
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Google’s Top Core Web Vitals Recommendations for 2023

Website performance is critical in today's digital world, as users expect fast-loading pages and search engines like Google use page speed as a ranking factor. One of the key metrics used to measure website performance is Core Web Vitals, which...
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Google December Link Spam Algorithm Update Finishes

Google announced that it has finally completed its rollout of the December 2022 link spam update. Because this update occurred during the holiday season, the update took longer than many expected. This news also accompanies the end of the December...
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Google’s December 2022 Helpful Content Update: A Comprehensive Guide

Google has been a crucial aspect of the internet for years, with billions of people relying on it to find relevant information and answers to their questions. In December 2022, Google released a massive update aimed at improving the quality...
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Google’s AI-Powered Product Updates

As Artificial Intelligence (AI) technology advances, Google has announced several striking product updates for Google Search, Google Lens, Google Maps, and Google Translate. Google live-streamed these amendments from Paris and further discussed testing for Google Bard, Google's new AI-powered search...
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