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Are Pictures Important to SEO?

Search engine optimization (SEO) is a powerful tool that can improve your website's search results rankings. Many factors make up an effective SEO strategy, such as website content, backlinks, and much more. When used correctly, pictures may act as a...
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How Do I Know if My SEO Competition is High?

Whether you are starting up a new website, blog, or brand, it is crucial to understand your competition. This is even more important if you try optimizing your business using SEO tactics. This is because the more competition you have,...
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Experiencing a Decline in Website Traffic? Here’s What to Look For (And How to Fix It)

Noticing that your website is less popular than it used to be–whether last week, last month or last year–can be stressful. However, you can use specific strategies to determine why this has happened and what to do about it. You’ll...
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Are FAQ Pages Important for SEO?

An FAQ (Frequently Asked Questions) page on a website addresses questions most commonly asked by customers. The purpose of these pages (often displayed with clickable drop-down menus for each question/answer) is to pose a question and answer it concisely. Hypothetically,...
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What Are the Implications and Risks of Black Hat SEO?

SEO is an excellent tactic for companies looking to get noticed on Google, but it's essential to do it correctly. You want your company to be visible when someone searches for your services, ranking your company higher on Google can help...
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What Does Google’s New Highly Cited Label Mean for Your Business?

Google has recently launched two new features, the “highly cited label” and “alerts for rapidly evolving topics”. These additions help stop the spread of misinformation by providing more credible information that users can rely on. For your business, this means...
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Google Bumps Review Requirement up to Five to Run New Local Service Ads

Google has recently rolled out a new update regarding running a new local service ad effective June 30th. Prior to this update, businesses only had to have one review if they wanted to run a new ad. However, now they...
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Using SEO to Manage Online Reputation

The internet can be a great tool for spreading knowledge, connecting with people, and promoting your business. Even though the internet is very helpful for most things, it can also hurt your online reputation if you don’t monitor and use...
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How Are PPC Campaigns Priced?

Are you looking for a way to quickly boost high-quality traffic to your website but having difficulty building momentum? Sometimes Search Engine Optimization (SEO) alone is not enough to get your site off the ground—after all, part of SEO is...
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Watch Out for This New DMCA Link Scam Sent from Fake Lawyers

Have you been receiving suspicious emails from law firms alleging you violated DMCA copyright law? If so, you are not alone. All over the country, people have been receiving emails from fraudulent lawyers and law firms claiming that their website...
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