Google Ads is constantly updating its features and tools to help advertisers reach their target audiences more effectively. One of the latest updates is the introduction of account-level negative keywords, a new feature allowing advertisers to exclude traffic from all...

When people think about how to transform their marketing performance, they typically jump to “boost my SEO,” “invest in PPC,” or other common buzzword phrases thrown around the digital marketing industry. In these discussions, people rarely think about the accessibility...

The Internet has become the largest domain for expanding a business. Businesses must learn how to better optimize their opportunities on the Internet to ensure success in the growing digital economy. Web users are key to creating a larger customer...

According to Google, there is no amount of non-indexed pages that can impact a website's crawl budget. But what exactly does this mean? Setting a page as non-indexed is a way for content to be excluded from search engines. Google...

A mobile-friendly website is no longer a luxury in today's world. The necessity for mobile site optimization has grown exponentially, with over 60% of internet traffic coming from mobile devices. It's no longer a want but a need from consumers....

Remember back in October when Google Business Profile users were experiencing the suspension bug, in which the slightest activity triggered your GBP into suspension? A few weeks later, in November, another bug came to do its disservice within GBPs. What...

According to a recent update from Google, a new chatbot called “Bard” is expected to release sometime in the near future this year. This comes shortly after OpenAI and Microsoft announced the implementation of some ChatGPT features in Bing Search....

In today's world, many businesses have turned to outsourcing their intake teams to save time and money. These teams are responsible for handling a variety of tasks, including answering customer inquiries and directing them to the right person or department....

While keyword stuffing in your blogs and web pages may have produced results in the past, the marketing world is leaving that behind and moving toward a new strategy: content pillars and topic clusters. To be clear, keywords should still...

Social media can be a helpful tool to drive traffic for any business, especially if you know how to optimize the platform. Many law firms believe that Facebook is the best option to market their business, but LinkedIn is a...