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How Rejuvenating Content Can Attract New Leads to Your Law Firm

As the business world moves further into the digital age, an increasing amount of content is constantly being published online. However, a myriad of content is also becoming progressively outdated as businesses and the world around them move into the...
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Branded Keywords: A Worthwhile Investment for High-Ranked Practices

As it’s commonly said: It’s hard to get to the top, but it’s even harder to stay there. This saying can be true when it comes to Search Engine Optimization (SEO), too. The practice of SEO is never complete or...
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What Is the Most Important Strategy to Implement for Effective SEO?

SEO is the technique that helps a website rank higher in search engine results pages (SERPs). When your website is more visible in search results, you are more likely to have more attention and traffic to your website, attracting more...
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Are Pictures Important to SEO?

Search engine optimization (SEO) is a powerful tool that can improve your website's search results rankings. Many factors make up an effective SEO strategy, such as website content, backlinks, and much more. When used correctly, pictures may act as a...
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How Do I Know if My SEO Competition is High?

Whether you are starting up a new website, blog, or brand, it is crucial to understand your competition. This is even more important if you try optimizing your business using SEO tactics. This is because the more competition you have,...
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Experiencing a Decline in Website Traffic? Here’s What to Look For (And How to Fix It)

Noticing that your website is less popular than it used to be–whether last week, last month or last year–can be stressful. However, you can use specific strategies to determine why this has happened and what to do about it. You’ll...
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Are FAQ Pages Important for SEO?

An FAQ (Frequently Asked Questions) page on a website addresses questions most commonly asked by customers. The purpose of these pages (often displayed with clickable drop-down menus for each question/answer) is to pose a question and answer it concisely. Hypothetically,...
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What Are the Implications and Risks of Black Hat SEO?

SEO is an excellent tactic for companies looking to get noticed on Google, but it's essential to do it correctly. You want your company to be visible when someone searches for your services, ranking your company higher on Google can help...
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What Does Google’s New Highly Cited Label Mean for Your Business?

Google has recently launched two new features, the “highly cited label” and “alerts for rapidly evolving topics”. These additions help stop the spread of misinformation by providing more credible information that users can rely on. For your business, this means...
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Google Bumps Review Requirement up to Five to Run New Local Service Ads

Google has recently rolled out a new update regarding running a new local service ad effective June 30th. Prior to this update, businesses only had to have one review if they wanted to run a new ad. However, now they...
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