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Google Launches Visual Guide to Search Elements

Are you curious about the different types of elements that can appear on a Google Search Engine Results Page (SERP)? Good news! Google has just launched a visual guide to help you understand the most common search results features. Elements...
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E-E-A-T: Google Adds Experience to Search Quality Rating Guidelines

Google recently updated its Quality Rater Guidelines (QRG), officially incorporating experience as a key factor. Outlined in a 176-page document, the guidelines provide instructions for how their search raters will examine the quality of websites. These suggestions are meant to...
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No More Core Updates This Year, Says Google

According to a Google official, it does not appear Google will be rolling out another core update this year. In 2022, Google rolled out multiple core updates, including the May 2022 Core Update and September 2022 Core Update, which significantly...
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Google Pushes Universal Analytics 360 Sunset to 2024

Google Analytics is a web service offered by Google to track and report traffic insights and measurements from your websites or apps. It has officially announced it will be extending the transition from Universal Analytics 360 to Google Analytics 4...
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Crafting Your Firm’s Mission to Inspire Your Team

Building a solid team is essential for creating a great firm. Many components go into crafting the best team possible, one of which is creating an inspirational mission statement. These statements can be used to drive your clients to the...
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Google Publishes Guide to Current & Retired Ranking Systems

Previously, learning about Google updates required a bit of searching around through Google’s blog, Twitter, and other platforms. Additionally, the terminology they used when describing new systems and the updates to those systems used the same word – “update” –...
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What COVID Taught Us About the Profitability of Remote Work

COVID-19 has turned the world upside down. The pandemic required a quick shift into virtual jobs because the only way to stay safe was to quarantine. Now that the pandemic has lessened from the horrors of the pre-vaccines time in...
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Check-Ins: When and How to Meet with Your Team Members

In the process of growing a law firm, creating a consistent check-in schedule with your associate lawyers can increase their overall well-being and enhance the firm’s retention efforts. Let’s start with understanding what areas can best benefit, the goals that...
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Google Updates to Improve User Experience Through Content 

These days, there's always a new update to learn. No matter the software, it's a constant cycle of learning what's new and changing. For Google, updates are all done with the same purpose: To improve user experience by focusing on...
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Maximizing Your Online Presence with Google’s Continuous Scroll

Have you ever noticed that when you search for something on Google, the results seem to go on and on, with new pages loading as you scroll down the page? This feature is known as continuous scroll, but what does...
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