The Shark Tank

In today's digitally-driven world, having a well-optimized Google Business Profile is essential for any business aiming to attract local customers and stand out in search results. While traditional Google Business Profile categories help categorize businesses accurately, a powerful strategy many...

Marketing strategies are only as good as the data you are able to collect. Data is important to determining the effectiveness of certain campaigns and understanding what external market forces may be at play in your business. Without strong, accurate...

As a leader in the search engine realm, Google often introduces changes that impact how websites are displayed in search results. For this reason, it is essential to understand and keep up with the ongoing changes to optimize SEO results...

The URL listed on your Google Business Profile is likely your business's first point of contact with a potential consumer. As such, it’s important to choose a URL for the best first impression and customer experience. The link should lead...

Data is the key to unlocking insights and making informed decisions in today's digital landscape. When it comes to website analytics, Google Analytics has long been a go-to tool for businesses looking to track and analyze their online performance. Recently,...

Google Analytics 4 is an analytics service that allows you to evaluate the flow of traffic and user engagement across your websites and applications. On April 19, 2023, Google announced four new changes to the platform’s homepage. A New Welcome...

Google Ads can be essential for ranking highly in search engine results and getting positive engagement from users. There are plenty of strategies for maximizing the chances that someone will click on your link as opposed to your competitor’s. One...

Many have heard of OpenAI’s ChatGPT, the advanced language model that spits out human-like information when given a command. However, not everyone has heard of Google's form of advanced language model called Google Bard. With the popularity discrepancy between ChatGPT...

For quite some time, tech experts and media gurus have been saying that artificial intelligence (AI) will transform life as we know it. (Sorry if that's a bit dramatic). As we may picture talking robots in our minds, there are...

Google recently released a new set of best practices for links in their SEO and search developer documentation. The new document was updated from its original version, which focused on creating crawlable links. Now, it includes a range of other...