The Shark Tank

Previously, learning about Google updates required a bit of searching around through Google’s blog, Twitter, and other platforms. Additionally, the terminology they used when describing new systems and the updates to those systems used the same word – “update” –...

These days, there's always a new update to learn. No matter the software, it's a constant cycle of learning what's new and changing. For Google, updates are all done with the same purpose: To improve user experience by focusing on...

Google has recently begun rolling out an update to its helpful content system, the first significant update to this system since it was launched in August 2022. This update, which impacts all languages, adds new signals and brings the helpful...

In December 2022, Google released a new update targeted at reducing link spam in search results. Dubbed the "December 2022 link spam update," this global update is expected to take around two weeks to fully roll out and will affect...

Joy Hawkins, a Google top contributor, confirmed on Friday that Google will not be migrating the Google Business Profile Photo Insights to the new performance dashboard in search. The Insights section is the Google Business Profile photo analytics section. In...

Staying on top of Google’s guidelines is essential to ensuring your business is positioned for online growth. A recent update to the Google Maps Contributor Guidelines prohibits businesses from incentivizing the removal of negative reviews, forcing business owners to adapt...

Google announced several new features at its annual Search On event on September 28. The focus appeared to be on adding minor features instead of major updates, and Google continues to highlight mobile searches as it launches new features for...

On August 23, 2022, Google released the “Helpful Content” update to their algorithm with promises to be a big game-changer for website content and SEO as a whole. This update is potentially the biggest update since “Panda”, which targeted spammy...

Search engines (most popularly, Google) are consistently changing to meet the needs of users. When attempting to maximize your search engine optimization (SEO) operations, it is important to understand that is Google always adjusting the algorithm to help users more...

Google has recently launched two new features, the “highly cited label” and “alerts for rapidly evolving topics”. These additions help stop the spread of misinformation by providing more credible information that users can rely on. For your business, this means...