The Shark Tank

The mass availability of AI-generated content and lack of credibility has made people curious about how Google will respond to AI-generated content. According to some members of the Google Search team, Google cares primarily about quality, regardless of whether the...

The digital landscape is constantly evolving, and one of the key players shaping it is Google. As search engine algorithms become more sophisticated, Google's approach to structured data continues to evolve. In a significant move, Google recently announced that video...

Page experience has been a topic of discussion among website owners and SEO professionals, particularly since Google's recent update regarding its classification as a ranking signal rather than a ranking system. In this blog post, we will explore the changes...

In 2023, Google filed a lawsuit against a group of scammers who used Google Maps and Business Profiles to post fake businesses and reviews. According to Google, the scammers created more than “350 fraudulent Business Profiles and tried to bolster...

Google Ads can be essential for ranking highly in search engine results and getting positive engagement from users. There are plenty of strategies for maximizing the chances that someone will click on your link as opposed to your competitor’s. One...

Like most modern social media platforms, Instagram uses machine learning algorithms to analyze what content a user interacts with and suggest similar posts that they might enjoy. Through the “Explore” page, Instagram attempts to tailor each user’s experience to their...

Publishing advertisements, blogs, and other content on multiple social media platforms can be a great way to increase brand visibility online. However, failing to coordinate your strategy across all social media platforms can sometimes end up doing more harm to...

Google's Universal Analytics (UA) is a platform for businesses to collect all kinds of data on users visiting their websites. It is an excellent tool for businesses and advertisers to understand their audience's online behavior better. Unfortunately, Universal Analytics is...

Like other Silicon Valley companies, Google recently developed its own Artificial Intelligence called the Search Generative Experience, or SGE. Currently in the experimental stages, this AI technology can pull data from reviews, photos, websites, and Business Profiles to generate comprehensive...

When building a website for your business, your main goal is to increase awareness of your business and attract new clients. How does one go about doing this? Let our digital marketing experts walk you through four steps to using...