Our Blog

Google’s Storefront Requirement is Biased Against Professional Services

When setting up any Google Business Profile (GBP) profile, the requirements and steps to verification can be challenging to meet and, at times, daunting to complete. However, once things are up and running smoothly, your GBP profile can generate leads for...
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JUST RELEASED: Google’s June 2019 Broad Core Update — What You Need to Know

On Sunday, June 2nd 2019, Google SearchLiaison tweeted that they would be releasing a broad core algorithm update. The June 2019 Core Update has now gone live and will be rolled out to Google’s data centers over the next few...
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How to Build the Best Links for Your Business – And What to Avoid

Image by Diggity Marketing There are a multitude of tools and practices a business should implement to strengthen their online reputation and credibility. In one of our previous blogs, we discuss useful tools for having a successful SEO strategy. A...
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What You Should Know About the Local Ads Coming to Service Industries

As Google adapts to allow for better integration and more interaction on the Search Engine Results Page (SERP), marketers are finding themselves trying to create new and effective search engine marketing (SEM) strategies, while also trying to stay competitive in...
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Under Construction – Three Things We Hope Google is Working On

Google, like any business, is consistently updating, changing, and reworking its platform to optimize the user experience. With its algorithm, ad display changes, and search appearance changes, for example, it is hard for Google to keep up with them all...
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Google Releases New Feature for Finding and Sharing Business Profiles

Recently, Google released a new feature for Google Business Profile (GBP) listings that offers users an easier way to search and share a business online. The new feature is called a profile short name, and it appears under the “Info” tab...
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Up Your Pay-Per-Click Game with These Tools

Using paid ads and sponsored posts can be an extremely useful tool to drive traffic to your website. However, pay-per-click strategies can be especially costly if they are not executed in a logical and effective manner. The following are some...
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Useful Tools for Technical SEO Audits

Tools are an essential part of any successful SEO strategy. Whether auditing after a site redesign or checking your technical optimization, tools give you important information that allows you to improve your website for the Google Bot and for users....
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Social Media Profiles are Pushing Organic Content Further Down Result Pages on Google

Google is an ever-changing and expanding source of information for billions of users. If a business wants to increase traffic to their site, no tactic works better than using SEO strategies to rank higher on Google’s Search Engine Results Page...
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Augmented Reality in Google Maps: Implications for Local SEO

In February, select individuals were able to try out a new augmented reality (AR) feature that Google hopes to implement in Google Maps. With a technique called ‘global localization’, Google Maps will soon offer the ability to point your phone’s...
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